Entresto DTC TV was created to bring to life the brand’s belief that a “world of possibilities” can open up when a patient manages their Heart Failure with Entresto. We created a “magical” healthy heart to be a portal to these new environments and experiences. The TV campaign was successful in keeping Entresto the number one doctor recommended brand for Heart Failure staving off competition from SGLT-2 inhibitors that had been recently approved for the treatment of Heart Failure.