AGENCY EXPERIENCE
2021- PRESENT: FREELANCE
AGENCIES: Havas, FCB, o2kl
EXPERIENCE: Created campaigns for new product launches and new business pitches. In addition to art direction, worked as lead copywriter developing brand stories across all consumer touchpoints. Was lead AD and CW in development of new digital campaign for ADA Protective Insurance. Was lead CW for Beacon Health social campaign.
2018 - MAY 2021: MCCANN HEALTH NY: ACD
CLIENT: Entresto
EXPERIENCE: Developed main brand campaign as well as managed all day-to-day creative aspects of the account. Supervised creative teams and oversaw production of all creative materials for the brand.
2017 - 2018: FREELANCE
AGENCIES: Big Spaceship, Collins Design, Discovery Channel, Merkley and Partners, SSW
EXPERIENCE: Created campaigns for new product launch and new business pitches. In addition to art direction, worked as lead copywriter developing brand stories with digital, promotional, and packaging consumer touchpoints. Create original brand partnership content while at Discovery Channel.
2016: ADRENALINE: CD
CLIENT: Flonase
EXPERIENCE: Concepted and led brand campaign development for Flonase US. Was day-to-day client contact for creative. Worked closely with planning department turning insights from focus groups into new campaign directions. Supervised creative teams and oversaw production of all creative materials for testing and pre-production.
2008 - 2015: FREELANCE
AGENCIES: 360i, BBDO, BBH, Berlin Cameron, Campfire, Chiat, Deutsch, Iris, McGarry/Bowen, Mullen NC, Saatchi, Sawtooth, Tenthwave, and others.
EXPERIENCE: Concepted brand campaigns across multiple channels. In addition to art director, also freelanced as copywriter, for both ad agencies and design firms alike, crafting brand stories with multiple consumer touchpoint executions. Was lead creative team on several new business pitches.
2001 - 2007: JWT: ACD
CLIENTS: Bubblicious, Halls, Kleenex, Lipton Iced Tea, Merrill Lynch, Nabisco, Ragu, Schick, Scott, Smirnoff, Trident, Viva Paper Towels
EXPERIENCE: Created brand campaigns for a variety of national and international clients. Gained valuable packaged goods category experience. Produced TV and print campaigns, from concept through completion, including post production. Was senior level member of new business pitch teams.
1999 - 2000: LOWE AND PARTNERS: Sr. AD
CLIENTS: Bailey’s, Excite, Mercedes-Benz, MLB, Perdue, Sprite
EXPERIENCE: Created brand campaigns for a variety of clients in various consumer categories. Was senior art director on national TV and print campaigns. Ideated campaigns and developed various presentation content for successful national and global new business pitches.
CATEGORY EXPERIENCE:
APPAREL: Foot Locker, Nike
AUTOMOTIVE: Mercedes-Benz, Volkswagen
ENTERTAINMENT: Comcast, Country Music Channel, Discovery Channel, ESPNews, Hasbro, MLB, MTV, The Museum of Modern Art
FINANCIAL & INSURANCE: A.A.A., Aflac, Chase, Chubb, Merrill Lynch, PayPal, PIMCO, State Farm
FOOD & BEVERAGE: Crispy Thins, Fighters' Tea, Florida’s Natural, Kraft Salad Dressing, Lipton Iced Tea, McCormick Spices, Nabisco, Nourish Granola, Oreo Cookies,
Oscar Mayer, Philadelphia Cream Cheese, Perdue, Ragu, RUNA, Sprite, Sunkist, Sun Drop
PACKAGED GOODS: all Detergent, Bubblicious, Clearasil, Dentyne, Finish, Halls, Huggies, Iams, Kleenex, Schick, Scott, Tide, Trident, Vaseline, Viva, Wisk
RESTAURANTS: Domino’s, Long John Silver’s, Starbucks,Taco Bell, Wendy’s
RETAILERS: Duane Reade, Kohl’s, Staples, Target
SPIRITS: Baileys, Budweiser, Captain Morgan, Disaronno, Guinness, Heineken, J&B, Lunazul, Olmeca Altos, Smirnoff, Tanquery
TECHNOLOGY: 605 Analytics, Alarm.com, AT&T Wireless, Dell, Direct TV, Excite, Frontier Communications, Infosys, Northrom Grumman, Samsung, Verizon
TRAVEL: British Airways, EL AL Airlines, Fairfield Inn, Marriott, Residence Inn, U.S. Virgin Islands
WELLNESS/OTC: Chantix, Entresto, Flonase, Humira, Non-24
OTHER: 800-DOCTORS, A.A.R.P., Diet Center, Orangetheory, Sleep Innovations, Tempur-Pedic
EDUCATION:
Portfolio Center: Art Direction
Massachusetts College of Art: B.F.A.