JIM CARROLL // CREATIVE

Country Music Television's first plunge into reality TV needed to make a big splash on a tight budget. So we decided to target influential TV bloggers to get the word out about Gator 911 and Danger Coast. But how do we get them to like and talk about the shows? By creating Adventure Country themed action figures that look exactly like each targeted blogger. We packaged the dolls with previews of the shows and sent them out to the bloggers. We also built a website that featured a Facebook Connect video, a traveling Adventure Country photo experience and branded pickup trucks with mechanical alligators as passengers for good measure. A true adventure for all that experienced any part of the CMT Adventure Country campaign.

What's the best way for a brand to make a human connection? Celebrate the human condition. That's exactly what we did when we took to the streets with a camera, a blue couch and box of Kleenex.

What do you do when you have a $150,000 budget and a client hoping for a traditional TV campaign? You create online spots using DIY animation software and give them their own Youtube channel. And thanks to a flexible client and an actual product benefit (a pack so slim it fits anywhere) you also create a campaign that resonates with its target audience and reaches them where they live – online.

For Diet Center, we decided to tap into a true motivator: vanity. The concept – both subtle and impossible to ignore –demonstrates the urgency to slim down before swimsuit season.

Part chip, part cracker. Pretty simple, but easy to overthink. That's why we looked at our own process to create this lighthearted 15 second spot proving that sometimes it's easier to let the product speak for itself.

Working at Discovery Channel wasn’t necessarily about what we made, but more about how we made it. We focused on creating linear and digital content that equally showcased a brand's product benefit and a Discovery Channel IP's core values. This took on many forms such as, a TLC gameshow that featured P&G products. A Pizza Hut Augmented Reality Pizza Box for “Shark Week”. And a VR “Deadliest Catch” immersive universe for Samsung Gear VR.  

British Airways has always been an innovator, with a unique focus on the traveler's needs and comfort. So, when they introduced the first flatbed in Business Class we decided to create a commercial celebrating the British Airways experience from the traveler’s point-of-view.

The only thing that beats the inhaling power created by Halls is mother nature herself. So we produced a print portrait campaign to pay homage to every "honker" and "schnoz" out there, and to let the rest of us know that we can breathe big, too.

When Blackhaus Schnapps came to us they had a rich German history, but absolutely no marketing history. We took advantage of the blank slate by creating a unique online and event-focused campaign centered around a fictional rock-n-roll band, appropriately named Blackhaus. We seeded the story with “fan” tribute sites, original music, graffiti art, block parties and even a Blackhaus tribute band.  Mixing band and liquor delivered an engaging storyline and dynamic brand experience. One that actually prompted Spin Magazine to inquire about the band's whereabouts. Long live Blackhaus.

"Four out five dentists surveyed recommend sugarless gum for their patients who chew gum." It's been the rallying cry for the Trident brand for over thirty years. Knowing that, we created a campaign to answer the nagging question that's secretly been on everyone's mind; "What about the 5th dentist?"

100 years of Oreos: that's a lot of years and a lot of cookies. To celebrate Oreo's 100th birthday we created numerous online and real-life games to bring the fun of Oreos out of the package and into the lives of consumers everywhere.

There was a time when the internet intimidated many people, keeping them from accomplishing the simplest of tasks. So, we created a TV campaign showing how easy it is to do things online, making them feel a little less ashamed and a lot more empowered.

Tasked with creating a strong social media brand voice for Secret Deodorant, I dug deep and tapped into my inner 28-year-old Millennial woman to create Zoe. Zoe's persona is part sassy friend, part truth teller who's always ready to dare you to exceed society’s expectations. Because living true to who you are is #ClearlyBetter.